\u015eirketin finansal sa\u011fl\u0131\u011f\u0131n\u0131 ve yat\u0131r\u0131mc\u0131lar i\u00e7in \u00e7ekicili\u011fini de\u011ferlendirmek, bir SaaS i\u015fini y\u00fcr\u00fctmenin ve b\u00fcy\u00fctmenin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bu ama\u00e7la de\u011ferlendirmede kullan\u0131lan en pop\u00fcler metriklerden biri 40 Kural\u0131’d\u0131r.<\/p>\n
40 Kural\u0131, SaaS \u015firketlerinin b\u00fcy\u00fcme ve k\u00e2rl\u0131l\u0131k aras\u0131nda denge kurulmas\u0131na yard\u0131mc\u0131 olur. Bir SaaS \u015firketinin gelir art\u0131\u015f\u0131 ve k\u00e2r marj\u0131 toplam\u0131n\u0131n, \u015firketin finansal a\u00e7\u0131dan sa\u011fl\u0131kl\u0131, s\u00fcrd\u00fcr\u00fclebilir ve yat\u0131r\u0131mc\u0131lar i\u00e7in cazip kabul edildi\u011fi e\u015fik olan %40’a e\u015fit veya daha y\u00fcksek olmas\u0131 gerekti\u011fini belirtir.<\/p>\n
40 Kural\u0131, sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir oranda b\u00fcy\u00fcy\u00fcp b\u00fcy\u00fcmedi\u011finizi anlaman\u0131za yard\u0131mc\u0131 olur ve i\u015finizi ne kadar h\u0131zl\u0131 b\u00fcy\u00fctece\u011finize karar vermenize yard\u0131mc\u0131 olacak bir mihenk ta\u015f\u0131 g\u00f6revi g\u00f6r\u00fcr.<\/p>\n
40 Kural\u0131, yat\u0131r\u0131mc\u0131lar ve y\u00f6netim ekipleri taraf\u0131ndan \u015firketlerin, \u00f6zellikle de SaaS \u015firketlerinin, performans\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan bir finansal performans \u00f6l\u00e7\u00fct\u00fcd\u00fcr.<\/p>\n
Brad Feld taraf\u0131ndan pop\u00fcler hale getirilen 40 Kural\u0131, o zamandan beri SaaS yat\u0131r\u0131mc\u0131lar\u0131n\u0131n ba\u015fvurdu\u011fu standart bir \u00f6l\u00e7\u00fct haline gelmi\u015ftir.<\/p>\n
40 Kural\u0131, yat\u0131r\u0131mc\u0131lar\u0131n ilgisini \u00e7ekmek i\u00e7in firman\u0131z\u0131n y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131 art\u0131 k\u00e2r marj\u0131n\u0131n %40’a e\u015fit veya daha y\u00fcksek olmas\u0131 gerekti\u011fini belirtir.<\/p>\n
\u00d6rne\u011fin, y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131 %24 ve k\u00e2r marj\u0131 %19 olan bir \u015firket 40 Kural\u0131’n\u0131 ge\u00e7er toplamda %43) oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcn. Bu, b\u00fcy\u00fcme ve k\u00e2rl\u0131l\u0131k aras\u0131nda uygun bir denge kurmu\u015f bir \u015firket \u00f6rne\u011fi olabilir.<\/p>\n
Ayn\u0131 \u015fekilde, sadece %6 gibi d\u00fc\u015f\u00fck bir k\u00e2r marj\u0131 olan ancak y\u0131ll\u0131k %35 gibi y\u00fcksek bir b\u00fcy\u00fcme oran\u0131na (toplamda %41) sahip bir \u015firket de 40 Kural\u0131n\u0131 ge\u00e7er, \u00e7\u00fcnk\u00fc yat\u0131r\u0131mc\u0131lar y\u00fcksek b\u00fcy\u00fcmenin cazibesine kap\u0131l\u0131r ve en az\u0131ndan bir s\u00fcreli\u011fine d\u00fc\u015f\u00fck k\u00e2r marj\u0131n\u0131 g\u00f6rmezden gelmeye istekli olur.<\/p>\n
40 Kural\u0131 SaaS sekt\u00f6r\u00fcne \u00f6zg\u00fcd\u00fcr ve genellikle ba\u015fka yerlerde uygulanmaz.<\/p>\n
Bu kural genellikle yat\u0131r\u0131mc\u0131lar taraf\u0131ndan bireysel SaaS \u015firketlerinin finansal sa\u011fl\u0131\u011f\u0131n\u0131 de\u011ferlendirmek veya \u015firketleri birbirleriyle kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in kullan\u0131l\u0131r. Bu kar\u015f\u0131la\u015ft\u0131rma \u00f6zelli\u011fi, b\u00fcy\u00fcme d\u00f6ng\u00fcs\u00fcnde \u00e7ok farkl\u0131 a\u015famalarda olabilecek \u015firketler aras\u0131nda dengeli bir kar\u015f\u0131la\u015ft\u0131rma yap\u0131lmas\u0131na olanak tan\u0131d\u0131\u011f\u0131 i\u00e7in olduk\u00e7a faydal\u0131d\u0131r.<\/p>\n
40 Kural\u0131 hedeflenmesi pop\u00fcler bir \u00f6l\u00e7\u00fct olsa da, teknoloji \u015firketleri taraf\u0131ndan s\u0131kl\u0131kla ula\u015f\u0131lamayan bir hedeftir. McKinsey’in 200’den fazla SaaS firmas\u0131 \u00fczerinde yapt\u0131\u011f\u0131 bir analiz, yaln\u0131zca %16’s\u0131n\u0131n 40 Kural\u0131n\u0131 tutarl\u0131 bir \u015fekilde “ge\u00e7ti\u011fini” ortaya koymu\u015ftur.<\/p>\n
SaaS \u015firketlerini de\u011ferlendirirken 40 Kural\u0131’n\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcnmeniz i\u00e7in \u00e7e\u015fitli nedenler vard\u0131r. Bunlar a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n
40 Kural\u0131, bir \u015firketin yat\u0131r\u0131mc\u0131lar i\u00e7in cazibesini azaltmadan operasyonlara ne kadar yat\u0131r\u0131m yapabilece\u011fini belirlemeye y\u00f6nelik de\u011ferli bir SaaS \u00f6l\u00e7\u00fct\u00fcd\u00fcr. Bir SaaS \u015firketini de\u011ferlendirirken, 40 Kural\u0131 hem k\u00e2r marjlar\u0131n\u0131 hem de gelir b\u00fcy\u00fcme oran\u0131n\u0131 dikkate al\u0131r ve finansal performans\u0131n\u0131n tam bir resmini sunar.<\/p>\n
\u00d6rne\u011fin, %20 b\u00fcy\u00fcme oran\u0131 ve %20 k\u00e2r marj\u0131 ile ba\u015flad\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m. Ancak daha sonra, b\u00fcy\u00fcme oran\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmas\u0131 beklenen yetenekli bir \u00e7al\u0131\u015fan\u0131 i\u015fe ald\u0131n\u0131z. Bu \u00e7al\u0131\u015fan\u0131 i\u015fe alman\u0131n maliyeti k\u00e2r marj\u0131n\u0131 %20’den %10’a d\u00fc\u015f\u00fcrse de b\u00fcy\u00fcme oran\u0131 %35’e y\u00fckselirse, \u015firket yine de 40 Kural\u0131na uymu\u015f olur.<\/p>\n
Ancak, \u00e7al\u0131\u015fan d\u00fc\u015f\u00fck performans g\u00f6steriyorsa ve b\u00fcy\u00fcme oran\u0131 yaln\u0131zca %25 ise, \u015firket art\u0131k 40 Kural\u0131’na uymuyor demektir ve baz\u0131 de\u011fi\u015fiklikler yapman\u0131n zaman\u0131 gelmi\u015f olabilir.<\/p>\n
SaaS \u015firketleri genellikle pazar doygunlu\u011funa ula\u015fana kadar b\u00fcy\u00fcmeye \u00f6ncelik verir ve bu noktada odaklar\u0131n\u0131 k\u00e2r marjlar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmaya kayd\u0131r\u0131r. Genellikle b\u00fcy\u00fcmeyi k\u00e2r marj\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131rlar ve ard\u0131ndan yeni \u00e7al\u0131\u015fanlar i\u015fe al\u0131rlar ya da b\u00fcy\u00fcmeyi daha da art\u0131rmak veya marj\u0131 i\u015fe alma maliyetinden daha fazla y\u00fckseltmek i\u00e7in ba\u015fka stratejiler uygularlar.<\/p>\n
Yaz\u0131l\u0131m tamamen geli\u015ftirildikten sonra bir SaaS \u015firketi yaz\u0131l\u0131m\u0131 bak\u0131m modunda \u00e7al\u0131\u015ft\u0131rarak geli\u015ftiricilere olan ihtiyac\u0131 azaltabilir ve k\u00e2r marj\u0131n\u0131 art\u0131rabilir. Bu yakla\u015f\u0131m, b\u00fcy\u00fcme art\u0131k m\u00fcmk\u00fcn olmad\u0131\u011f\u0131nda bile \u015firketin 40 Kural\u0131’n\u0131n \u00fczerinde kalmas\u0131n\u0131 sa\u011flar.<\/p>\n
Bir SaaS \u015firketiniz varsa, k\u00e2r odakl\u0131l\u0131\u011f\u0131 azaltman\u0131n ak\u0131ll\u0131ca olup olmad\u0131\u011f\u0131n\u0131 merak ediyor olabilirsiniz. K\u00e2r, \u00e7o\u011fu i\u015fletme i\u00e7in genellikle birincil hedef olsa da, SaaS sekt\u00f6r\u00fcnde ba\u015far\u0131, m\u00fc\u015fterileri rakiplere kapt\u0131rmamak i\u00e7in m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede en b\u00fcy\u00fck pazar pay\u0131n\u0131 elde etmeyi gerektirir.<\/p>\n
Yat\u0131r\u0131mc\u0131lar, \u015firketiniz yeterince h\u0131zl\u0131 b\u00fcy\u00fcrse negatif k\u00e2r\u0131 kabul etmeye istekli olabilir, \u00e7\u00fcnk\u00fc yeterince b\u00fcy\u00fck bir kullan\u0131c\u0131 taban\u0131ndan k\u00e2r elde etmekte ba\u015far\u0131s\u0131z olmak neredeyse imkans\u0131zd\u0131r. Bu nedenle, gelir elde etmeye odaklanmadan \u00f6nce bu taban\u0131 olu\u015fturmak i\u00e7in iki veya \u00fc\u00e7 y\u0131l harcamak sa\u011flam bir yat\u0131r\u0131m gerektirir.<\/p>\n
Bir SaaS \u015firketinin ba\u015far\u0131s\u0131n\u0131 de\u011ferlendirmek i\u00e7in hem yat\u0131r\u0131mc\u0131lar hem de \u015firket sahipleri, tek \u00f6l\u00e7\u00fct olarak k\u00e2r\u0131n \u00f6tesine bakan 40 Kural\u0131n\u0131 kullanabilir. Sadece k\u00e2ra odaklanmak, bir\u00e7ok SaaS \u015firketinin ba\u015far\u0131l\u0131 olmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7er. \u00c7\u00fcnk\u00fc bir SaaS \u015firketinin k\u00e2rl\u0131l\u0131\u011fa ula\u015fmas\u0131 yakla\u015f\u0131k yedi y\u0131l s\u00fcrer. \u0130lk y\u0131l kadar erken bir zamanda gelir elde edebilse de ger\u00e7ek\u00e7i olarak, halka arz olmas\u0131 on y\u0131ldan fazla s\u00fcrebilir. Erken yat\u0131r\u0131mc\u0131lar, y\u00fcksek b\u00fcy\u00fcme ve performansa sahip \u015firketler i\u00e7in bu zaman \u00e7izelgesine tolerans g\u00f6sterir. Bu nedenle, k\u00e2ra odaklanmaya gerek kalmamas\u0131, bir SaaS \u015firketinin yat\u0131r\u0131mc\u0131lar\u0131n makul buldu\u011fu s\u00fcrece masraflar konusunda endi\u015felenmeden tamamen b\u00fcy\u00fcmeye odaklanmas\u0131n\u0131 sa\u011flar.<\/p>\n
40 Kural\u0131, yat\u0131r\u0131mc\u0131lar\u0131n yat\u0131r\u0131m se\u00e7eneklerini kar\u015f\u0131la\u015ft\u0131rmas\u0131 i\u00e7in de\u011ferli bir k\u0131stas g\u00f6revi g\u00f6r\u00fcr. Yat\u0131r\u0131mlar\u0131 de\u011ferlendirirken birincil hususlardan biri de\u011fer yaratan b\u00fcy\u00fcmedir. Bu terim, hem y\u0131ll\u0131k gelirde hem de toplam hissedar getirisinde (TSR) \u00f6nemli bir art\u0131\u015f g\u00f6steren potansiyel bir b\u00fcy\u00fcme segmentini ifade eder. Temel olarak, yat\u0131r\u0131mc\u0131lar gelirde en az %2 b\u00fcy\u00fcme ve yakla\u015f\u0131k %7 TSR’yi kabul etme e\u011filimindedir.<\/p>\n
Ancak, bir \u015firketin TSR’si %20’ye yak\u0131nsa ancak gelir b\u00fcy\u00fcmesi n\u00f6tr veya negatifse, o zaman ger\u00e7ek bir b\u00fcy\u00fcme ger\u00e7ekle\u015fmez. Benzer \u015fekilde, bir \u015firketin gelir b\u00fcy\u00fcmesi y\u00fcksekse ancak TSR’si d\u00fc\u015f\u00fck veya negatifse, o zaman temel olarak de\u011feri yok eder ve yat\u0131r\u0131mc\u0131lar anla\u015f\u0131labilir bir \u015fekilde bu duruma kar\u015f\u0131 temkinli yakla\u015f\u0131r.<\/p>\n
Temel olarak, yat\u0131r\u0131mc\u0131lar ola\u011fan\u00fcst\u00fc gelir b\u00fcy\u00fcmesi ve y\u00fcksek getiri oran\u0131 olan i\u015fletmeleri tercih eder. Bununla birlikte, \u00e7o\u011fu i\u015fletme b\u00fcy\u00fcme ve TSR spektrumunun ortas\u0131nda bir yerdedir ve her birinde yakla\u015f\u0131k %15’lik orta d\u00fczeyler bulunur. Kar marjlar\u0131 TSR \u00f6demesini etkileyebilir, bu nedenle yat\u0131r\u0131mc\u0131lar i\u00e7in genellikle %40’\u0131 a\u015fan birle\u015fik bir y\u00fczde arzu edilir.<\/p>\n
Ancak, 40 Kural\u0131\u2019n\u0131n yat\u0131r\u0131mc\u0131lar\u0131n dikkate ald\u0131\u011f\u0131 tek fakt\u00f6r olmad\u0131\u011f\u0131n\u0131 unutmaman\u0131z gerekir. Yat\u0131r\u0131mc\u0131lar bu k\u0131yaslama de\u011ferinin alt\u0131na d\u00fc\u015fen \u015firketleri de dikkate alabilir, riski en aza indirmeye \u00e7al\u0131\u015fanlar i\u00e7in yakla\u015f\u0131k %30’luk bir s\u0131n\u0131r vard\u0131r. %40’l\u0131k birle\u015fik bir y\u00fczde \u00e7abalamaya de\u011fer bir hedef olsa da, bir \u015firket i\u00e7in bir s\u00fcreli\u011fine biraz d\u00fc\u015f\u00fck kal\u0131rsa, \u015firketinizin i\u00e7in her \u015feyin sonu de\u011fildir.<\/p>\n
40 Kural\u0131\u2019nda \u00e7ok d\u00fc\u015f\u00fck bir k\u00e2r marj\u0131n\u0131z olsa bile y\u00fcksek bir b\u00fcy\u00fcme oran\u0131 ile denge kurman\u0131z\u0131 sa\u011flar.<\/p>\n
\u00c7o\u011fu yat\u0131r\u0131mlar\u0131ndan iyi bir getiri elde etmek istese bile \u015firketin paralar\u0131 i\u00e7in g\u00fcvenli bir yer oldu\u011funa inan\u0131yorlarsa sab\u0131rl\u0131 olabilir. Bu nedenle, \u015firketinizin b\u00fcy\u00fcmeniz yava\u015flad\u0131\u011f\u0131nda k\u00e2r\u0131 art\u0131rmak i\u00e7in net bir plan\u0131 varsa, pazar doygunlu\u011funa ula\u015fana kadar b\u00fcy\u00fcmeye devam edebilir.<\/p>\n
Yat\u0131r\u0131mc\u0131lar i\u015fin i\u00e7inde olmasa bile bu, \u015firketler i\u00e7in \u00f6nemli bir husustur. \u00c7\u00fcnk\u00fc sonsuz b\u00fcy\u00fcme m\u00fcmk\u00fcn de\u011fildir. Belli bir noktada, ger\u00e7ek\u00e7i olarak ula\u015fabilece\u011finiz her m\u00fc\u015fteriye ula\u015facaks\u0131n\u0131z, bu nedenle b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmenin bir anlam\u0131 yoktur. Dolay\u0131s\u0131yla b\u00fcy\u00fcmeden uzakla\u015fmak ve kullan\u0131c\u0131 taban\u0131n\u0131z\u0131 yok etmeden k\u00e2rl\u0131 hale gelmek i\u00e7in iyi bir plana sahip olman\u0131z gerekir. \u00d6rne\u011fin, Meta (eski ad\u0131yla Facebook) Sanal Ger\u00e7eklik “Metaverse” konsepti i\u00e7in \u00f6nemli \u00f6l\u00e7\u00fcde zaman ve kaynak harcad\u0131 ve sonu\u00e7ta k\u00e2rl\u0131 olmayan bir giri\u015fim oldu\u011fu i\u00e7in 2023’\u00fcn ba\u015flar\u0131nda bundan vazge\u00e7tiler.<\/p>\n
Meta’n\u0131n VR sisteminin k\u00e2r getiren birka\u00e7 unsuru vard\u0131, ancak \u015firket bu stratejileri etkili k\u0131lmak i\u00e7in kullan\u0131c\u0131 b\u00fcy\u00fcmesine yeterince odaklanmad\u0131. Burada Meta’n\u0131n deneyiminden \u00e7\u0131kar\u0131lacak en \u00f6nemli sonu\u00e7, k\u00e2rl\u0131l\u0131\u011fa odaklanman\u0131n ancak bir \u015firket buna haz\u0131r oldu\u011funda ger\u00e7ekle\u015fmesi gerekti\u011fi ile ilgilidir.<\/p>\n
Rule of 40 form\u00fcl\u00fc olduk\u00e7a basittir: b\u00fcy\u00fcme oran\u0131 (y\u00fczde olarak) art\u0131 k\u00e2r marj\u0131 (y\u00fczde olarak).<\/p>\n
40 Kural\u0131 = B\u00fcy\u00fcme Oran\u0131 (%) + K\u00e2rl\u0131l\u0131k Marj\u0131 (%)<\/p>\n
\u0130\u015fletmenizin yeterince b\u00fcy\u00fcy\u00fcp b\u00fcy\u00fcmedi\u011fini veya yeterli k\u00e2rl\u0131l\u0131k elde edip etmedi\u011fini belirlemek i\u00e7in 40 Kural\u0131’n\u0131 kullanamazs\u0131n\u0131z, ancak bu iki metri\u011fin dengesini de\u011ferlendirmek i\u00e7in 40 Kural\u0131\u2019n\u0131 kullanabilirsiniz.<\/p>\n
Bir i\u015fletme kurarken 40 Kural\u0131’n\u0131 hemen uygulamak pratik de\u011fildir. \u00c7\u00fcnk\u00fc yaz\u0131l\u0131m\u0131n\u0131z\u0131 piyasaya s\u00fcrmeden \u00f6nce ve sonras\u0131nda \u00e7ok fazla ba\u015flang\u0131\u00e7 maliyetiniz ve minimum geliriniz olacakt\u0131r.<\/p>\n
Ayr\u0131ca ola\u011fan\u00fcst\u00fc bir b\u00fcy\u00fcmeye ihtiyac\u0131n\u0131z olaca\u011f\u0131 i\u00e7in yaz\u0131l\u0131m\u0131n\u0131z\u0131n temel bir s\u00fcr\u00fcm\u00fcne bile sahip olmadan bunun ger\u00e7ekle\u015fmesini bekleyemezsiniz. Temel fikrinize yeterince y\u00fcksek yat\u0131r\u0131m yapt\u0131ysan\u0131z bu m\u00fcmk\u00fcn olabilir, ancak \u00e7o\u011fu \u015firket bunu yapmaz.<\/p>\n
Bunun yerine, 40 Kural\u0131’n\u0131 uygulamaya y\u0131ll\u0131k yinelenen gelirde 1 milyon dolara ula\u015ft\u0131\u011f\u0131n\u0131z zaman ba\u015flayabilirsiniz. Bu, \u00e7o\u011fu SaaS \u015firketinin ciddi bir rakip olmak i\u00e7in yeterli geliri elde etti\u011fi ve b\u00fcy\u00fcd\u00fc\u011f\u00fc zamand\u0131r. Ortalama bir \u015firket buna yakla\u015f\u0131k be\u015f y\u0131l i\u00e7inde ula\u015fabilir.<\/p>\n
Evet, bir \u015firket 40 Kural\u0131n\u0131n \u00e7ok \u00fczerinde olabilir. Bu gibi durumlarda, \u015firketin k\u00e2r\u0131n\u0131 art\u0131rmak i\u00e7in yakla\u015f\u0131m\u0131n\u0131 de\u011fi\u015ftirmeyi d\u00fc\u015f\u00fcnmesi veya yeni projelere yat\u0131r\u0131m yapmay\u0131 ke\u015ffetmesi gerekebilir.<\/p>\n
Yaln\u0131zca tek bir k\u00e2rl\u0131 yaz\u0131l\u0131ma bel ba\u011flayan bir \u015firket, yaz\u0131l\u0131m\u0131n\u0131 h\u0131zla kullan\u0131lmaz hale getirebilecek pazar de\u011fi\u015fikliklerine kar\u015f\u0131 savunmas\u0131z olabilir. \u0130yi \u00e7e\u015fitlendirilmi\u015f bir \u015firket daha istikrarl\u0131 ve dolay\u0131s\u0131yla daha iyi bir yat\u0131r\u0131m olarak kabul edilir.<\/p>\n
Bir SaaS \u015firketinin daha y\u00fcksek b\u00fcy\u00fcmeye mi yoksa k\u00e2r marj\u0131na m\u0131 \u00f6ncelik vermesi gerekti\u011fi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geli\u015fim a\u015famas\u0131na ba\u011fl\u0131d\u0131r.<\/p>\n
\u0130lk y\u0131llarda, negatif k\u00e2rla \u00e7al\u0131\u015fmak anlam\u0131na gelse bile b\u00fcy\u00fcmeye \u00f6ncelik vermek genellikle daha faydal\u0131d\u0131r. Bu yakla\u015f\u0131m daha geni\u015f bir kullan\u0131c\u0131 taban\u0131 edinmeye yard\u0131mc\u0131 olabilir ve bu da gelecekte daha y\u00fcksek k\u00e2rlar\u0131n temelini olu\u015fturur.<\/p>\n
Ancak, ayn\u0131 yaz\u0131l\u0131mla b\u00fcy\u00fcmek i\u00e7in \u00e7ok az yeri olan veya hi\u00e7 yeri olmayan k\u00f6kl\u00fc \u015firketler i\u00e7in k\u00e2r marj\u0131na odaklanmak daha iyidir. Bu gibi durumlarda \u015firket, k\u00e2r\u0131n\u0131n bir k\u0131sm\u0131n\u0131, varsa yeni yaz\u0131l\u0131m hatlar\u0131n\u0131n b\u00fcy\u00fcmesini desteklemek i\u00e7in kullanabilir.<\/p>\n
Bir SaaS \u015firketi, ger\u00e7ek\u00e7i bir pazar doygunlu\u011fu noktas\u0131na ula\u015ft\u0131\u011f\u0131nda oda\u011f\u0131n\u0131 b\u00fcy\u00fcmeden uzakla\u015ft\u0131rmal\u0131d\u0131r. M\u00fcmk\u00fcn olan her m\u00fc\u015fteriyi bir platforma \u00e7ekmek zordur, bu nedenle b\u00fcy\u00fcmede g\u00f6zle g\u00f6r\u00fcl\u00fcr bir yava\u015flama, oda\u011f\u0131 gelire \u00e7evirmek i\u00e7in a\u00e7\u0131k bir g\u00f6stergedir.<\/p>\n
Ancak, bu ge\u00e7i\u015fi m\u00fc\u015fterilere uygun bir \u015fekilde ger\u00e7ekle\u015ftirmek \u00e7ok \u00f6nemlidir. M\u00fc\u015fteriler aniden fiyatlar\u0131n \u00fc\u00e7 kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcrse, bu onlar\u0131 uzakla\u015ft\u0131racakt\u0131r. Ancak \u015firket yeni \u00f6zellikleri ve hizmetleri daha y\u00fcksek bir fiyattan piyasaya s\u00fcrerse, zaten yaz\u0131l\u0131ma yat\u0131r\u0131m yapm\u0131\u015f olan bir\u00e7ok m\u00fc\u015fteri bunu kabul edecektir.<\/p>\n
40’\u0131n Kural\u0131’n\u0131 a\u015fan SaaS \u015firketlerinin say\u0131s\u0131, \u015firket stratejilerine, yat\u0131r\u0131mc\u0131 taleplerine ve piyasa e\u011filimlerine ba\u011fl\u0131 olarak y\u0131ldan y\u0131la \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015febilir.<\/p>\n
Ortalama olarak, SaaS \u015firketlerinin yakla\u015f\u0131k %40’\u0131 belirli bir y\u0131lda bu hedefe ula\u015fabilir, ancak yar\u0131s\u0131ndan daha az\u0131 bu performans d\u00fczeyini art arda \u00fc\u00e7 y\u0131ldan fazla s\u00fcrd\u00fcrebilir.<\/p>\n
Sekt\u00f6r\u00fcn deneyimli isimlerinden Brad Feld’e g\u00f6re, \u015firketler 40 Kural\u0131’na uyumluluklar\u0131n\u0131 \u00f6l\u00e7meye 1 milyon ARR s\u0131n\u0131r\u0131n\u0131 ge\u00e7tikten sonra ba\u015flamal\u0131d\u0131r. Kural 40’a \u00e7ok erken uymaya \u00e7al\u0131\u015fan bir \u015firket b\u00fcy\u00fcmeden \u00f6d\u00fcn verebilir ve yaln\u0131zca b\u00fcy\u00fckl\u00fckle gelen CAC \u00f6l\u00e7ek ekonomilerini fark edemeyebilir.<\/p>\n
Bir SaaS \u015firketinin b\u00fcy\u00fcme oran\u0131n\u0131, y\u0131ldan y\u0131la ARR b\u00fcy\u00fcmesini hesaplayarak belirleyebilirsiniz. \u00c7o\u011fu SaaS \u015firketi ana gelir ak\u0131\u015f\u0131 olarak aboneliklere veya yinelenen gelirlere dayand\u0131\u011f\u0131ndan, ARR toplam gelirden daha do\u011fru bir b\u00fcy\u00fcme oran\u0131 sunar.<\/p>\n
40 Kural\u0131, bir SaaS \u015firketinin finansal a\u00e7\u0131dan sa\u011fl\u0131kl\u0131 ve yat\u0131r\u0131mc\u0131lar i\u00e7in cazip olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Risk sermayedarlar\u0131 taraf\u0131ndan i\u015f de\u011ferlemelerini ve \u015firketin s\u00fcrd\u00fcr\u00fclebilir bir yat\u0131r\u0131m olup olmad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in kullan\u0131l\u0131r. Ayr\u0131ca 40 Kural\u0131, \u015firketlerin b\u00fcy\u00fcme ve k\u00e2rl\u0131l\u0131k aras\u0131nda bir denge kurmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n","protected":false},"excerpt":{"rendered":"\u015eirketin finansal sa\u011fl\u0131\u011f\u0131n\u0131 ve yat\u0131r\u0131mc\u0131lar i\u00e7in \u00e7ekicili\u011fini de\u011ferlendirmek, bir SaaS i\u015fini y\u00fcr\u00fctmenin ve b\u00fcy\u00fctmenin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r.…\n","protected":false},"author":1,"featured_media":4429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[7,3],"tags":[],"yoast_head":"\n