{"id":2908,"date":"2022-03-14T12:18:57","date_gmt":"2022-03-14T12:18:57","guid":{"rendered":"https:\/\/bulutistan.com\/blog\/?p=2908"},"modified":"2024-01-20T10:59:48","modified_gmt":"2024-01-20T10:59:48","slug":"big-data-nedir","status":"publish","type":"post","link":"https:\/\/bulutistan.com\/blog\/big-data-nedir\/","title":{"rendered":"Big Data Nedir? Daha Verimli \u0130\u00e7g\u00f6r\u00fcler \u0130\u00e7in B\u00fcy\u00fck Veri Nas\u0131l Kullan\u0131lmal\u0131d\u0131r?"},"content":{"rendered":"<p>Dijital ve t\u00fcketici verilerinin miktar\u0131 her ge\u00e7en g\u00fcn artmaya devam ederken, bilgili pazarlama ekipleri, m\u00fc\u015fterileriyle daha anlaml\u0131 ili\u015fkiler kurmak, gelecekteki pazarlama kampanyalar\u0131n\u0131 m\u00fckemmelle\u015ftirmek ve rekabet ortamlar\u0131n\u0131 anlamak i\u00e7in b\u00fcy\u00fck veri ara\u00e7lar\u0131ndan elde edilen i\u00e7g\u00f6r\u00fclerden yararlan\u0131r.<\/p>\n<p>Peki bu i\u00e7g\u00f6r\u00fclerden faydalanmam\u0131z sa\u011flayan b\u00fcy\u00fck veri tam olarak nedir?<\/p>\n<h2 id=\"big-data-nedir\">Big Data Nedir?<\/h2>\n<p><strong>Big data<\/strong> yani <strong>b\u00fcy\u00fck veri<\/strong>, geleneksel veri taban\u0131 ve yaz\u0131l\u0131m tekniklerini kullanarak i\u015flenmesi zor olan, hem yap\u0131land\u0131r\u0131lm\u0131\u015f hem de yap\u0131land\u0131r\u0131lmam\u0131\u015f \u00e7ok b\u00fcy\u00fck miktarda veriyi ifade etmek i\u00e7in kullan\u0131lan bir kavramd\u0131r.<\/p>\n<p>Bununla birlikte, b\u00fcy\u00fck verinin ne oldu\u011funu yan\u0131tlamay\u0131 daha da kolayla\u015ft\u0131racak baz\u0131 temel ilkeler vard\u0131r:<\/p>\n<ul>\n<li>Zamanla katlanarak b\u00fcy\u00fcmeye devam eden b\u00fcy\u00fck miktarda veriyi ifade eder.<\/li>\n<li>O kadar hacimlidir ki, geleneksel veri i\u015fleme teknikleri kullan\u0131larak i\u015flenemez veya analiz edilemez.<\/li>\n<li>Veri madencili\u011fi, veri depolama, veri analizi, veri payla\u015f\u0131m\u0131 ve veri g\u00f6rselle\u015ftirmeyi i\u00e7erir.<\/li>\n<li>Terim, verileri i\u015flemek ve analiz etmek i\u00e7in kullan\u0131lan ara\u00e7 ve tekniklerin yan\u0131 s\u0131ra verileri, veri \u00e7er\u00e7evelerini i\u00e7eren her \u015feyi kapsayan bir terimdir.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bulutistan hizmetlerinin detaylar\u0131na ula\u015fmak i\u00e7in<\/span><a href=\"https:\/\/bulutistan.com\/cloud\/\"> <span style=\"font-weight: 400;\">t\u0131klay\u0131n\u0131z<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"buyuk-veri-tarihi\">B\u00fcy\u00fck Veri Tarihi<\/h2>\n<p>\u201cB\u00fcy\u00fck Veri\u201d terimi ilk olarak 1990&#8217;larda kullan\u0131ld\u0131, ancak kullan\u0131m\u0131 2000&#8217;lerde artt\u0131. 90&#8217;larda veri y\u00f6netimi, veri tabanlar\u0131n\u0131 ve yap\u0131land\u0131r\u0131lm\u0131\u015f verileri analiz etmeyi i\u00e7eriyordu. 2000&#8217;li y\u0131llarda internet kullan\u0131m\u0131n\u0131n artmas\u0131yla birlikte web trafi\u011finden ve e-ticaret\u2019ten toplanan veriler \u00e7o\u011falmaya ba\u015flad\u0131. 2010&#8217;larda, mobil cihaz ve sens\u00f6rler, mevcut veri kaynaklar\u0131yla birlikte o kadar \u00e7ok bilgi \u00fcretmeye ba\u015flad\u0131 ki, son on y\u0131lda veri olu\u015fturma katlanarak artt\u0131.<\/p>\n<h2 id=\"big-data-nasil-depolanir\">Big Data Nas\u0131l Depolan\u0131r?<\/h2>\n<p>B\u00fcy\u00fck veri k\u00fcmeleri i\u00e7in depolama \u00e7\u00f6z\u00fcmleri a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n<ul>\n<li>Veri tabanlar\u0131<\/li>\n<li>Veri ambar\u0131<\/li>\n<li>Veri g\u00f6lleri<\/li>\n<li>Genel bulut<\/li>\n<li>\u00d6zel bulut<\/li>\n<li>Hibrit bulut (genel ve \u00f6zel bulutlar\u0131n birle\u015fimi)<\/li>\n<li>\u015eirket i\u00e7i sunucular<\/li>\n<li>Disk dizileri<\/li>\n<li>Kat\u0131 hal s\u00fcr\u00fcc\u00fc dizileri<\/li>\n<\/ul>\n<p>Baz\u0131 depolama \u00e7\u00f6z\u00fcmleri di\u011ferlerinden daha organizedir. Veri g\u00f6lleri, yap\u0131land\u0131r\u0131lmam\u0131\u015f verileri depolamak i\u00e7in yararl\u0131 ara\u00e7lard\u0131r, ancak dikkatli bir \u015fekilde y\u00f6netilmezse veri batakl\u0131\u011f\u0131na d\u00f6n\u00fc\u015febilir ve bu da verilerin i\u015flenmesini ve analiz edilmesini zorla\u015ft\u0131r\u0131r. Yukar\u0131daki \u00e7\u00f6z\u00fcmlerden baz\u0131lar\u0131 bir arada bulunabilir.<\/p>\n<h2 id=\"buyuk-veri-turleri\">B\u00fcy\u00fck Veri T\u00fcrleri<\/h2>\n<p>Art\u0131k b\u00fcy\u00fck verinin ne oldu\u011fu tam olarak anlad\u0131\u011f\u0131n\u0131za g\u00f6re, b\u00fcy\u00fck veri t\u00fcrlerine ge\u00e7ebiliriz:<\/p>\n<h3 id=\"1-yapilandirilmis\">1. Yap\u0131land\u0131r\u0131lm\u0131\u015f<\/h3>\n<p>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri ile sabit bir bi\u00e7imde i\u015flenebilen, saklanabilen ve al\u0131nabilen veriler kastedilir. Basit arama motoru algoritmalar\u0131 ile bir veri taban\u0131ndan kolayca ve sorunsuz bir \u015fekilde saklanabilen ve eri\u015filebilen y\u00fcksek d\u00fczeyde organize edilmi\u015f bilgileri ifade eder. \u00d6rne\u011fin, bir \u015firket veri taban\u0131ndaki \u00e7al\u0131\u015fan tablosu, \u00e7al\u0131\u015fan detaylar\u0131, pozisyonlar\u0131, maa\u015flar\u0131 vb. organize bir \u015fekilde bulunacak \u015fekilde yap\u0131land\u0131r\u0131l\u0131r.<\/p>\n<h3 id=\"2-yapilandirilmamis\">2. Yap\u0131land\u0131r\u0131lmam\u0131\u015f<\/h3>\n<p>Yap\u0131land\u0131r\u0131lmam\u0131\u015f veriler, herhangi bir \u00f6zel form veya yap\u0131dan yoksun olan verileri ifade eder. Bu, yap\u0131land\u0131r\u0131lmam\u0131\u015f verileri i\u015flemeyi ve analiz etmeyi \u00e7ok zor ve zaman al\u0131c\u0131 hale getirir. E-posta, yap\u0131land\u0131r\u0131lmam\u0131\u015f verilere bir \u00f6rnektir. Yap\u0131land\u0131r\u0131lm\u0131\u015f ve yap\u0131land\u0131r\u0131lmam\u0131\u015f iki \u00f6nemli b\u00fcy\u00fck veri t\u00fcr\u00fcd\u00fcr.<\/p>\n<h3 id=\"3-yari-yapilandirilmis\">3. Yar\u0131 Yap\u0131land\u0131r\u0131lm\u0131\u015f<\/h3>\n<p>Yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck veri t\u00fcr\u00fcd\u00fcr. Yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f veriler, yukar\u0131da belirtilen bi\u00e7imlerin her ikisini de, yani yap\u0131land\u0131r\u0131lm\u0131\u015f ve yap\u0131land\u0131r\u0131lmam\u0131\u015f verileri i\u00e7eren verilerle ilgilidir. Kesin olmak gerekirse, belirli bir havuz (veri taban\u0131) alt\u0131nda s\u0131n\u0131fland\u0131r\u0131lmam\u0131\u015f olmas\u0131na ra\u011fmen, hayati bilgiler veya veriler i\u00e7indeki bireysel \u00f6\u011feleri ay\u0131ran etiketler i\u00e7eren verileri ifade eder.<\/p>\n<h2 id=\"buyuk-verinin-avantajlari-nelerdir\">B\u00fcy\u00fck Verinin Avantajlar\u0131 Nelerdir?<\/h2>\n<p>B\u00fcy\u00fck verinin i\u015fletmelere sundu\u011fu avantajlardan en \u00f6nemlileri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n<ul>\n<li>B\u00fcy\u00fck verinin en b\u00fcy\u00fck avantajlar\u0131ndan biri tahmine dayal\u0131 analizdir. B\u00fcy\u00fck veri analiti\u011fi ara\u00e7lar\u0131, sonu\u00e7lar\u0131 do\u011fru bir \u015fekilde tahmin edebilir. B\u00f6ylece i\u015fletmelerin daha iyi kararlar almas\u0131na olanak tan\u0131rken ayn\u0131 zamanda operasyonel verimliliklerini optimize eder ve riskleri azalt\u0131r.<\/li>\n<li>D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki i\u015fletmeler, b\u00fcy\u00fck veri analiz ara\u00e7lar\u0131n\u0131 kullanarak sosyal medya platformlar\u0131ndan gelen verileri kullanarak, genel t\u00fcketici deneyimini geli\u015ftirmek i\u00e7in dijital pazarlama stratejilerini d\u00fczene sokar. B\u00fcy\u00fck veri, m\u00fc\u015fterilerin sorun ya\u015fad\u0131\u011f\u0131 noktalara ili\u015fkin i\u00e7g\u00f6r\u00fcler sa\u011flar ve \u015firketlerin \u00fcr\u00fcn ve hizmetlerini geli\u015ftirmelerine olanak tan\u0131r.<\/li>\n<li>B\u00fcy\u00fck veri, y\u00fcksek d\u00fczeyde eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler \u00fcretmek i\u00e7in birden \u00e7ok kaynaktan ilgili verileri birle\u015ftirir. \u015eirketlerin neredeyse %43&#8217;\u00fc alakas\u0131z verileri filtrelemek i\u00e7in gerekli ara\u00e7lardan yoksundur ve bu da faydal\u0131 verileri y\u0131\u011f\u0131ndan \u00e7\u0131karmak i\u00e7in milyonlarca dolara mal olur. B\u00fcy\u00fck veri ara\u00e7lar\u0131, bunu azaltman\u0131za yard\u0131mc\u0131 olarak hem zamandan hem de paradan tasarruf etmenizi sa\u011flayabilir.<\/li>\n<li>B\u00fcy\u00fck veri analiti\u011fi, \u015firketlerin daha fazla sat\u0131\u015f potansiyeli olu\u015fturmas\u0131na yard\u0131mc\u0131 olabilir, bu da do\u011fal olarak gelirde art\u0131\u015f anlam\u0131na gelir. \u0130\u015fletmeler, \u00fcr\u00fcnlerinin\/hizmetlerinin pazarda ne kadar iyi durumda oldu\u011funu ve m\u00fc\u015fterilerin bunlara nas\u0131l yan\u0131t verdi\u011fini anlamak i\u00e7in b\u00fcy\u00fck veri analiti\u011fi ara\u00e7lar\u0131n\u0131 kullan\u0131r. B\u00f6ylece \u015firketler zaman\u0131n\u0131 ve paras\u0131n\u0131 nereye yat\u0131raca\u011f\u0131n\u0131 daha iyi anlayabilirler.<\/li>\n<li>B\u00fcy\u00fck veri i\u00e7g\u00f6r\u00fcleri ile rakiplerinizden her zaman bir ad\u0131m \u00f6nde olabilirsiniz. Rakiplerinizin ne t\u00fcr promosyon ve teklifler sundu\u011funu \u00f6\u011frenmek i\u00e7in piyasay\u0131 tarayabilir ve ard\u0131ndan m\u00fc\u015fterileriniz i\u00e7in daha iyi teklifler sunabilirsiniz. Ayr\u0131ca b\u00fcy\u00fck veri i\u00e7g\u00f6r\u00fcleri, m\u00fc\u015fteri e\u011filimlerini anlamak i\u00e7in m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 \u00f6\u011frenmenize ve onlara son derece &#8220;ki\u015fiselle\u015ftirilmi\u015f&#8221; bir deneyim sunman\u0131za olanak tan\u0131r.<\/li>\n<\/ul>\n<h2 id=\"buyuk-veriyi-kimler-kullanir\">B\u00fcy\u00fck Veriyi Kimler Kullan\u0131r?<\/h2>\n<p>B\u00fcy\u00fck veriyi en \u00e7ok kullanan sekt\u00f6rleri a\u015fa\u011f\u0131daki listede bulabilirsiniz:<\/p>\n<h3 id=\"1-imalat\">1. \u0130malat<\/h3>\n<p>TCS Global Trend Ara\u015ft\u0131rmas\u0131na g\u00f6re, Big Data&#8217;n\u0131n \u00fcretimdeki en \u00f6nemli faydas\u0131, tedarik stratejilerini ve \u00fcr\u00fcn kalitesini iyile\u015ftirmektir. B\u00fcy\u00fck veri, imalat sekt\u00f6r\u00fcnde \u015feffaf bir altyap\u0131 olu\u015fturulmas\u0131na yard\u0131mc\u0131 olarak, i\u015fletmeyi olumsuz etkileyebilecek belirsizlikleri ve yetersizlikleri tahmin etmeye yard\u0131mc\u0131 olur.<\/p>\n<h3 id=\"2-bankacilik\">2. Bankac\u0131l\u0131k<\/h3>\n<p>Bankac\u0131l\u0131k sekt\u00f6r\u00fc, doland\u0131r\u0131c\u0131l\u0131k tespiti i\u00e7in b\u00fcy\u00fck veriye g\u00fcvenir. B\u00fcy\u00fck veri ara\u00e7lar\u0131, kredi\/banka kartlar\u0131n\u0131n yanl\u0131\u015f kullan\u0131m\u0131, inceleme yollar\u0131n\u0131n ar\u015fivlenmesi, m\u00fc\u015fteri istatistiklerinde hatal\u0131 de\u011fi\u015fiklik vb. gibi doland\u0131r\u0131c\u0131l\u0131k eylemlerini ger\u00e7ek zamanl\u0131 olarak verimli bir \u015fekilde tespit edebilir.<\/p>\n<h3 id=\"3-bt\">3. BT<\/h3>\n<p>D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki b\u00fcy\u00fck verinin en b\u00fcy\u00fck kullan\u0131c\u0131lar\u0131ndan biri olan BT \u015firketleri, i\u015flevlerini optimize etmek, \u00e7al\u0131\u015fan verimlili\u011fini art\u0131rmak ve i\u015f operasyonlar\u0131ndaki riskleri en aza indirmek i\u00e7in b\u00fcy\u00fck veriyi kullan\u0131r. BT sekt\u00f6r\u00fc, b\u00fcy\u00fck veri teknolojilerini makine \u00f6\u011frenimi ve yapay zeka ile birle\u015ftirerek, en karma\u015f\u0131k sorunlara bile \u00e7\u00f6z\u00fcmler bulmak i\u00e7in s\u00fcrekli olarak yenili\u011fe g\u00fc\u00e7 verir.<\/p>\n<h3 id=\"4-perakende\">4. Perakende<\/h3>\n<p>B\u00fcy\u00fck veri, geleneksel perakende ma\u011fazalar\u0131nda \u00e7al\u0131\u015fma \u015feklini de\u011fi\u015ftirdi. Y\u0131llar boyunca, perakendeciler yerel demografik anketlerden, POS taray\u0131c\u0131lar\u0131ndan, RFID&#8217;den, m\u00fc\u015fteri sadakat kartlar\u0131ndan, ma\u011faza envanterinden vb. b\u00fcy\u00fck miktarda veri toplad\u0131. Art\u0131k ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimleri olu\u015fturmak, sat\u0131\u015flar\u0131 art\u0131rmak, geliri art\u0131rmak ve ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmetleri sunmak i\u00e7in bu verilerden yararlanmaya ba\u015flad\u0131lar.<\/p>\n<h3 id=\"5-ulasim\">5. Ula\u015f\u0131m<\/h3>\n<p>B\u00fcy\u00fck veri analiti\u011fi, ula\u015f\u0131m end\u00fcstrisi i\u00e7in b\u00fcy\u00fck bir de\u011fere sahiptir. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki \u00fclkelerde, hem \u00f6zel hem de devlet taraf\u0131ndan i\u015fletilen ula\u015f\u0131m \u015firketleri; rota planlamas\u0131n\u0131 optimize etmek, trafi\u011fi kontrol etmek, yol t\u0131kan\u0131kl\u0131\u011f\u0131n\u0131 y\u00f6netmek ve hizmetleri iyile\u015ftirmek i\u00e7in b\u00fcy\u00fck veri teknolojilerini kullan\u0131r. Ek olarak, ula\u015f\u0131m hizmetleri; gelir y\u00f6netimi, teknolojik yenilikleri y\u00f6nlendirmek, lojisti\u011fi geli\u015ftirmek ve tabii ki pazarda \u00fcst\u00fcnl\u00fck sa\u011flamak i\u00e7in yine b\u00fcy\u00fck veriyi kullan\u0131r.<\/p>\n<p><span style=\"font-weight: 400;\">Bulutistan hizmetlerinin detaylar\u0131na ula\u015fmak i\u00e7in<\/span><a href=\"https:\/\/bulutistan.com\/cloud\/\"> <span style=\"font-weight: 400;\">t\u0131klay\u0131n\u0131z<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"buyuk-veri-vaka-calismalari\">B\u00fcy\u00fck Veri Vaka \u00c7al\u0131\u015fmalar\u0131<\/h2>\n<h3 id=\"1-uber\">1. Uber<\/h3>\n<p>Uber, d\u00fcnyan\u0131n en b\u00fcy\u00fck taksi hizmeti sa\u011flay\u0131c\u0131lar\u0131ndan biridir. Kullan\u0131c\u0131lar taraf\u0131ndan en pop\u00fcler ve en \u00e7ok kullan\u0131lan hizmetleri izlemek ve belirlemek i\u00e7in m\u00fc\u015fteri verilerinden yararlan\u0131r. Bu veriler topland\u0131ktan sonra Uber, m\u00fc\u015fterilerin kullan\u0131m modellerini analiz etmek ve hangi hizmetlere daha fazla \u00f6nem verilmesi gerekti\u011fini belirlemek i\u00e7in veri analiti\u011fi kullan\u0131r.<\/p>\n<p>Bunun d\u0131\u015f\u0131nda Uber, b\u00fcy\u00fck veriyi ba\u015fka bir \u015fekilde de kullan\u0131r. Uber, hizmetlerinin arz ve talebini yak\u0131ndan inceler ve buna g\u00f6re taksi \u00fccretlerini de\u011fi\u015ftirir. Diyelim ki aceleniz oldu\u011funda ve kalabal\u0131k bir yerden bir taksi rezervasyonu yapt\u0131rman\u0131z gerekti\u011finde, Uber sizden normal miktar\u0131n iki kat\u0131n\u0131 talep eder.<\/p>\n<h3 id=\"2-netflix\">2. Netflix<\/h3>\n<p>Netflix, d\u00fcnyan\u0131n her yerinden insanlar taraf\u0131ndan kullan\u0131lan en pop\u00fcler iste\u011fe ba\u011fl\u0131 \u00e7evrimi\u00e7i video i\u00e7erik ak\u0131\u015f platformlar\u0131ndan biridir. Netflix, \u00f6neri motorunun \u00f6nemli bir \u00f6rne\u011fidir. Kullan\u0131c\u0131lar\u0131n \u00f6zel ihtiya\u00e7lar\u0131n\u0131, tercihlerini ve zevklerini anlamak i\u00e7in m\u00fc\u015fteri verilerini toplar. Ard\u0131ndan bu verileri, bireysel kullan\u0131c\u0131lar\u0131n neyi sevece\u011fini tahmin etmek ve onlar i\u00e7in ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik \u00f6neri listeleri olu\u015fturmak i\u00e7in kullan\u0131r.<\/p>\n<p>Bug\u00fcn Netflix o kadar geli\u015fmi\u015ftir ki, kullan\u0131c\u0131lar i\u00e7in benzersiz i\u00e7erikler bile yarat\u0131r. Veri, hem \u00f6neri motorlar\u0131n\u0131 hem de yeni i\u00e7erik kararlar\u0131n\u0131 besleyen gizli bile\u015fendir. Netflix taraf\u0131ndan kullan\u0131lan en \u00f6nemli veri noktalar\u0131 aras\u0131nda, kullan\u0131c\u0131lar\u0131n izledi\u011fi i\u00e7erikler, kullan\u0131c\u0131 derecelendirmeleri, tercih edilen t\u00fcrler ve kullan\u0131c\u0131lar\u0131n oynatmay\u0131 ne s\u0131kl\u0131kla durdurduklar\u0131 say\u0131labilir. Hadoop, Hive ve Pig, Netflix taraf\u0131ndan kullan\u0131lan veri yap\u0131s\u0131n\u0131n \u00fc\u00e7 temel bile\u015fenidir.<\/p>\n<h3 id=\"3-american-express\">3. American Express<\/h3>\n<p>Kredi kart\u0131 devi, kullan\u0131c\u0131 sadakatini g\u00f6sterebilecek g\u00f6stergeleri belirlemek i\u00e7in muazzam miktarda m\u00fc\u015fteri verisinden yararlan\u0131r. Ayr\u0131ca, potansiyel m\u00fc\u015fteri kayb\u0131n\u0131 tahmin etmek i\u00e7in 115 farkl\u0131 de\u011fi\u015fkenle birlikte ge\u00e7mi\u015f i\u015flemleri analiz etmek i\u00e7in geli\u015fmi\u015f tahmin modelleri olu\u015fturmak i\u00e7in b\u00fcy\u00fck veriyi kullan\u0131r. B\u00fcy\u00fck veri \u00e7\u00f6z\u00fcm ve ara\u00e7lar\u0131 sayesinde American Express, \u00f6n\u00fcm\u00fczdeki d\u00f6rt ila be\u015f ay i\u00e7inde kapanma olas\u0131l\u0131\u011f\u0131 y\u00fcksek olan hesaplar\u0131n %24&#8217;\u00fcn\u00fc belirleyebiliyor.<\/p>\n<h3 id=\"4-walmart\">4. Walmart<\/h3>\n<p>Walmart, m\u00fc\u015fterileri i\u00e7in ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn \u00f6nerileri olu\u015fturmak i\u00e7in b\u00fcy\u00fck veri ve veri madencili\u011finden yararlan\u0131r. Geli\u015fen bu iki teknolojinin yard\u0131m\u0131yla Walmart, en s\u0131k sat\u0131n al\u0131nan \u00fcr\u00fcnleri, en pop\u00fcler \u00fcr\u00fcnleri ve hatta en pop\u00fcler \u00fcr\u00fcn paketlerini (birbirini tamamlayan ve genellikle birlikte sat\u0131n al\u0131nan \u00fcr\u00fcnler) g\u00f6steren de\u011ferli kal\u0131plar\u0131 ortaya \u00e7\u0131karabilir.<\/p>\n<p>Bu i\u00e7g\u00f6r\u00fclere dayanarak Walmart, bireysel kullan\u0131c\u0131lar i\u00e7in \u00e7ekici ve \u00f6zelle\u015ftirilmi\u015f \u00f6neriler olu\u015fturur. Perakende devi, veri madencili\u011fi tekniklerini etkin bir \u015fekilde uygulayarak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde art\u0131rd\u0131 ve m\u00fc\u015fteri hizmetlerini \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirdi. Ayr\u0131ca Walmart, m\u00fc\u015fterilerin farkl\u0131 kaynaklardan toplanan ger\u00e7ek zamanl\u0131 verilere eri\u015fmesini sa\u011flamak i\u00e7in Hadoop ve NoSQL teknolojilerini de kullan\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"Dijital ve t\u00fcketici verilerinin miktar\u0131 her ge\u00e7en g\u00fcn artmaya devam ederken, bilgili pazarlama ekipleri, m\u00fc\u015fterileriyle daha anlaml\u0131 ili\u015fkiler&hellip;\n","protected":false},"author":1,"featured_media":3018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[2],"tags":[40],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Data Nedir? 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